Business insights

Reporting period

Trend granularity

Flight searches

8420

vs prior period +5.1%

Quotes / holds

1240

Intermediate funnel step before confirm

Bookings

186

vs prior period -1.8%

Search-to-booking rate

2.2%

Primary conversion KPI for demand quality

Demand funnel

Searches → quotes → bookings placed → completed flights (volumes in the selected period).

Confirmed, pending, completed, and cancelled — aligned with the bookings list (snapshot for the reporting window).

Monthly booking counts — spot seasonality and growth.

Which aircraft carry demand (hours optional overlay in data model).

Searches and bookings by origin–destination pair.

Route	Searches	Bookings	Route CVR
FACT → FALE Cape Town → Durban	1820	42	2.3%
FALE → FACT Durban → Cape Town	1640	38	2.3%
FACT → FAPG Cape Town → Plettenberg Bay	980	28	2.9%
FACT → FAPE Cape Town → Port Elizabeth	720	19	2.6%
FAGG → FACT George → Cape Town	510	14	2.7%

Where flights leave from (booking-weighted movements).

Where passengers land — pair with departures for network balance.

Financial revenue and settlements stay on Financial reports.